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AUksi SEO Optimization: From Strategic Analysis to 80% Growth

Logique serves as AUksi’s digital consulting partner, combining technical audits, content optimization, and integrated SEO strategies to deliver significant traffic growth and maximum online visibility.

Client Profile – PT. Balai Lelang Asta Nara Jaya (AUksi)

PT. Balai Lelang Asta Nara Jaya, widely known as AUksi, is one of Indonesia’s leading car auction companies, trusted by both corporations and individual clients. AUksi specializes in professional used car auctions, providing quality vehicles that meet market standards.

With a primary audience consisting of corporate buyers, car dealers, and individual used car seekers, AUksi operates in a highly competitive market, where digital dominance and search engine visibility are key to business success.

As online competition in the automotive auction sector intensifies, AUksi recognized the need for a more targeted digital strategy—not only to expand its reach but also to strengthen its brand positioning as a trusted car auction platform in Indonesia.

SEO Challenges Before Partnering with Logique

Before working with Logique, AUksi’s website faced several digital challenges that limited its organic growth:

1. Stagnant Organic Traffic
Despite having a large vehicle portfolio, organic visits showed minimal growth, indicating that the website’s online potential was underutilized. Low Competitiveness for Strategic Keywords
2. High-value keywords such as “used car auction” and “Jakarta car auction”
struggled to reach Google’s first page, causing AUksi to miss out on potential leads actively searching for auction services.
3. Suboptimal Website Structure and On-Page SEO
Key pages lacked visibility due to technical and on-page SEO gaps, preventing Google from prioritizing the site in top search results.

Through a consultative approach, Logique not only identified these issues but also designed a precise SEO roadmap to transform these challenges into growth opportunities.

Project Execution and Collaboration Details

To provide a clear understanding of how Logique delivers results through a consultative approach, here are key details of AUksi’s SEO project execution:

1. Project Duration

Initial Trial: AUksi started with a 6-month SEO optimization package under Logique’s On-Demand DX/DM service.
Extended Engagement: Following the successful first phase, AUksi continued with another 6-month maintenance period to sustain and further improve SEO performance.

2. Team Structure

Project Manager – Oversaw coordination and ensured clear communication
SEO Specialist – Managed audits, keyword strategy, and continuous performance monitoring.
Technical Implementation Team – Executed technical SEO tasks including on-page and performance optimizations.
Flexible Resource Access: With Logique’s structured support model, AUksi could leverage all necessary resources to ensure that SEO goals were achieved efficiently.

3. Communication & Consultative Approach

Regular Comprehensive Discussions: Logique held regular meetings to align on strategy, review progress, and provide consultative guidance.
Monthly Reporting & Strategic Planning: AUksi received detailed monthly reports containing performance metrics, actionable insights, and comprehensive plans for continuous improvement.
Consultative Methodology: Logique’s approach went beyond execution, ensuring that AUksi understood the “why” and “how” behind each SEO recommendation.

4. Client Expectations & Delivered Value

Client’s initial goal: Improve digital presence and increase organic traffic.
Logique’s delivery: Exceeded expectations by not only achieving traffic growth but also providing a strategic roadmap for long-term digital visibility and brand authority.

5. Challenges & Problem-Solving

Competitor Actions & Market Shifts: Logique continuously monitored and adapted strategies to maintain AUksi’s competitive edge.
Handling Changes from Original Plan: Any necessary adjustments were addressed proactively, ensuring that performance targets remained on track.

6. Key Takeaway

Through a structured yet flexible engagement, Logique delivered a consultative, data-driven SEO solution that not only addressed immediate challenges but also laid the groundwork for sustainable digital growth.

Enhancing AUksi’s Website Quality Through Integrated SEO Strategy

Logique implemented a comprehensive SEO strategy to improve AUksi’s website quality, ensuring relevant information delivery for visitors and higher visibility in Google search results.

Phase 1: On-Page & Technical Optimization
Enhancing site structure and resolving technical issues to improve performance and user experience.
Phase 2: Content Optimization
Developing keyword-focused content aligned with AUksi’s core business to dominate relevant search terms and attract high-quality organic traffic.

This integrated approach not only drove significant traffic growth but also strengthened AUksi’s online branding in the competitive car auction market.

SEO Strategies Implemented

Logique delivered a structured, data-driven SEO plan, including:

1. SEO & Competitor Audit

Comprehensive website performance review using Google Analytics & Search Console.
Competitive benchmarking to identify market opportunities.

2. On-Page SEO Enhancements

Optimized URL structures, meta titles, and descriptions.
Improved internal linking for better page authority distribution.
Implemented structured data to help Google better understand content.

3. Content & Keyword Optimization

Defined high-value target keywords like “trusted used car auction” and “Jakarta car auction.”
Created and refined content to boost relevance and visibility.

4. Continuous Monitoring & Adjustment

Monthly keyword and traffic performance tracking.
Ongoing optimization aligned with Google’s algorithm updates.

Results Achieved

Logique successfully improved AUksi’s website quality and visibility in Google search results. Through a targeted and data-driven SEO strategy, Logique helped AUksi achieve higher rankings for key keywords while increasing organic traffic, aligned with the established Key Performance Indicators (KPIs).

Insight: This success highlights how targeted and sustainable SEO strategies can significantly improve website visibility and brand authority, even in highly competitive industries like online car auctions.