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DX Anabatic

Accelerating Anabatic's Digital Marketing Journey

About the Project

Anabatic Digital Raya is one of Indonesia’s top IT companies, offering digital transformation solutions to leading players in the finance, insurance, and banking industries. For this project, they aimed to promote a new financial service through digital marketing — a challenge even for established tech companies unfamiliar with agile marketing execution.

LOGIQUE partnered with Anabatic to support their Proof of Concept (PoC) through a flexible and fast-paced digital marketing model. Working closely with their management team, we provided hands-on support in planning, testing, and iterating real-time strategies. This direct collaboration helped move the project forward despite its complexities and gave Anabatic critical insights into how digital marketing can be applied more broadly across their services.

BACKGROUND

In today’s fast-evolving digital economy, financial institutions in Indonesia are under increasing pressure to offer faster, safer, and more inclusive digital financial services. To address this challenge, Anabatic Digital Raya (ADR) is committed to advancing digital transformation in Indonesia's banking and financial sectors by providing Banking as a Service (BaaS) and Open Finance solutions.

To promote a new financial solution, ADR collaborated with LOGIQUE DIGITAL INDONESIA to build a high-performance digital platform that supports both product awareness and lead generation. This initiative also helps improve financial inclusion and supports Indonesian businesses seeking modern, secure, and scalable digital banking infrastructure.

By combining deep IT expertise with agile digital marketing execution, this collaboration empowers ADR’s service offering to reach more financial institutions, fintech companies, and digital-native businesses in Indonesia.

How DX Anabatic Supports Indonesia’s BaaS Ecosystem

Indonesia’s Banking as a Service (BaaS) sector is evolving rapidly in response to increasing demand for open banking and digital financial innovation. DX Anabatic, as part of Anabatic Digital Raya, plays an active role in this transformation by offering modular and API-based solutions tailored for fintechs, banks, and digital service providers.

Here are some key solutions DX Anabatic provides to empower Indonesia’s digital finance industry:

Open Finance Platform – Unified access to financial APIs, improving integration across banking services.

Payment APIs – Secure, scalable APIs for fund disbursement, collection, and reconciliation.

Financial Data Services – Tools for analyzing financial behavior, credit scoring, and alternative data.

Multi-Payment Gateway – A centralized platform to manage multiple payment channels efficiently.

Digital Onboarding – Seamless API for real-time account opening and KYC processes.

These offerings are designed to accelerate innovation and reduce time-to-market for digital financial products across Indonesia.

How LOGIQUE Delivered a Complex Website in Just 2 Months

Creating a high-quality corporate website within a short timeline is never easy — especially when the content is technical, the audience is professional, and client expectations are high. In this project, LOGIQUE was trusted to build a fast, responsive, and scalable website that reflects the brand credibility of Anabatic Digital Raya. Despite the tight timeframe, the site was delivered in just under two months, thanks to LOGIQUE’s proven methodology and agile coordination style.

Here are some key elements that ensured success:

Goal-oriented planning aligned with client’s business and brand vision

Agile development process with flexible adjustments along the way

Mobile-first UX/UI design that supports responsive and professional display

Scalable CMS implementation allowing easy future updates and localization

Robust testing & QA to ensure performance, security, and SEO-readiness

Cross-functional collaboration between marketers, designers, and developers

LOGIQUE’s structured yet adaptable approach allowed the team to handle complex requirements without delays — while maintaining design precision and backend stability.

LOGIQUE's End-to-End Involvement

LOGIQUELOGIQUE was deeply involved throughout the entire lifecycle of the project — from initial discovery to post-launch optimization. Upon completing the implementation phase, the LOGIQUE In the early stages, LOGIQUE facilitated collaborative planning sessions with ADR to define business objectives, target audiences, and digital KPIs. Based on these insights, we formulated a realistic yet ambitious project roadmap. During development, LOGIQUE provided a cross-functional team — including designers, engineers, and SEO specialists — to ensure that the website was not only visually engaging but also high-performing, secure, and optimized for search engines.

Even after the website launch, LOGIQUE has continued to support ADR with:

Regular performance audits and bug monitoring

Continuous SEO refinement and content updates

Implementation of new features and UI/UX enhancements

This long-term collaboration model enables ADR to maximize the impact of their digital presence and pivot quickly in response to market shifts.

TECHNOLOGY UTILIZED

LOGIQUE Digital Indonesia employs cutting-edge and state-of-the-art website technology. In the development process of the DX Anabatic website, LOGIQUE recommends utilizing the widely-used PHP framework, Laravel. Laravel boasts an active and extensive community and offers enhanced scalability and flexibility for future developments. Additionally, LOGIQUE has developed a user-friendly Content Management System (CMS) that enables the Anabatic Digital Raya team to easily and efficiently manage dynamic content.

Dxanabatic.com: Elevating Digital Presence Through Strategic Collaboration

The creation of dxanabatic.com represents the successful synergy between PT Anabatic Digital Raya and LOGIQUE DIGITAL INDONESIA — aligning seamlessly with Anabatic’s vision of leading digital transformation in the financial services sector.

More than just a corporate website, dxanabatic.com has become a centralized platform that strengthens the credibility of DX Anabatic and showcases its flagship offering: the Open Finance Platform, a modern embodiment of the Banking-as-a-Service (BaaS) concept.