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Boosting Bank Sumsel Babel’s Digital Credibility

A Secure & Responsive Website Built with LOGIQUE’s Technology Consulting

Boosting Bank Sumsel Babel Digital Credibility

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Bank Sumsel Babel

Empowering Bank Sumsel Babel’s Digital Shift through a Secure, Consultative Web Solution

As a regional bank serving a growing base of digital users, Bank Sumsel Babel recognized the need to modernize its online presence. The challenge: an outdated website that no longer met customer expectations for speed, security, and accessibility.

LOGIQUE was brought in not just as a vendor, but as a digital partner. Through a consultative approach, we worked closely with BSB's internal team to design a secure, responsive website — one that aligns with regulatory requirements while enhancing user experience for both individual and business customers.

BACKGROUND

For over 50 years, Bank Sumsel Babel (BSB) has served South Sumatra and Bangka Belitung, offering trusted, high-quality banking services to the community.

With a vision to lead in digital banking services, BSB continues its digital transformation journey—ensuring customers enjoy seamless, secure, and convenient transactions. However, to stay ahead in today’s competitive market, the bank needed a modern, user-friendly banking website that could strengthen its digital presence and adapt to future customer needs.

LOGIQUE, a leading web development and digital solutions provider in Indonesia, partnered with BSB through a consultative approach—delivering not only a functional and visually appealing website, but also strategic guidance to maximize online engagement and support long-term digital growth.

Bank Sumsel Babel Website Development: Approach, Technology, and Strategic Collaboration

In this project, LOGIQUE Digital Indonesia acted as a strategic partner for Bank Sumsel Babel (BSB) to build a modern banking website that is secure, responsive, and user-friendly. The goal was to enhance BSB's professional image, strengthen its digital presence, and make banking information and online services more accessible to customers.

1. Research & Planning

The initial stage focused on a deep understanding of BSB’s banking business needs, target audience, and industry security standards:

Defining website objectives: educate customers on products & services, support online banking transactions, and expand digital reach.
Designing an information structure and navigation for easy access.
Identifying essential content such as company profile, privacy policy, and key service features.

2. Visual Design Aligned with the Brand

The website was designed to reflect BSB’s professional and trustworthy identity:

Color palette and visual elements matched to BSB’s brand guidelines.
Clean, modern, and mobile-friendly design.
Relevant icons, images, and graphics to enhance the user experience.

3. Development of Informative Content

LOGIQUE supported BSB in preparing clear and relevant content:

Comprehensive information on banking products & services.
Branch locations, nearest ATMs, and operating hours.
News and banking education articles to increase engagement.

4. Technical Development & Testing

Built using the latest web technologies and thoroughly tested:

HTML, CSS, and JavaScript for fast, responsive performance.
Optimization for speed and security to meet banking industry standards.
Full functionality testing to ensure error-free operation.

5. Launch & Digital Optimization

LOGIQUE assisted BSB through the launch and promotion stages:

Integration with social media to boost visibility and interaction.
Search Engine Optimization (SEO) to help potential customers find the website easily
Digital marketing strategies to expand service reach and attract new customers.

Project Duration

Development Phase

Bank Sumsel Babel’s new website was designed and developed within 3 months, covering requirements gathering, UI/UX design, CMS integration, testing, and deployment.

Post-Launch Support

Following the launch, LOGIQUE provided continuous maintenance and optimization to ensure the website remained secure, updated, and aligned with BSB’s evolving digital needs.

Team Structure

Project Manager

Coordinated all stages of the project and ensured clear communication with BSB stakeholders.

UI/UX Designer

Created modern, user-friendly designs aligned with BSB’s brand identity.

Front-End Developer

Implemented responsive designs for seamless access across devices.

Back-End Developer

Integrated a secure and easy-to-manage CMS tailored to banking needs.

Quality Assurance Engineer

Conducted functional and performance testing to ensure all features met expectations.

DevOps Engineer

Managed secure deployment and optimized server performance.

Flexible Collaboration: With LOGIQUE’s structured support model, BSB had access to all necessary expertise throughout the project to deliver a secure and scalable banking website.

Communication & Consultative Approach

The project followed an agile and consultative approach, with regular communication loops:

Regular Progress Meetings

Weekly updates to align development milestones with BSB’s priorities

Comprehensive Reporting

Provided progress reports with actionable next steps during the development and post-launch stages

Consultative Guidance

LOGIQUE advised on content structuring, UX improvements, and security best practices—ensuring BSB understood the strategic reasoning behind each decision

Client Expectations & Delivered Value

Client’s Goal

Create a professional, modern website with a user-friendly CMS to enhance BSB’s online presence and support its digital banking services.

LOGIQUE’s Delivery

Successfully delivered a secure, responsive, and brand-aligned website that improved user experience, strengthened BSB’s credibility, and set a strong foundation for future digital growth.

Challenges & Problem-Solving

Tight Timeline:

Efficient project management ensured the full website was delivered within 3 months without compromising quality.

Security & Compliance

Implemented robust security measures to meet banking industry standards.

Content Coordination

Worked closely with BSB’s internal team to organize and present information clearly for different audience segments.

Key Takeaway

Through a structured yet flexible engagement, LOGIQUE delivered a consultative, user-focused web solution that not only met BSB’s immediate needs but also laid a strong foundation for sustainable digital growth in the competitive banking sector.

RESULTS ACHIEVED

Delivering a professional banking website within a short timeline requires both efficiency and precision. For Bank Sumsel Babel, LOGIQUE completed the entire project in just three months, from planning and design to development and launch — without compromising on security, usability, or quality. Through a structured yet consultative approach, LOGIQUE ensured the website not only met banking industry standards but also provided a strong foundation for BSB’s long-term digital growth.

Enhancing Credibility and Customer Trust

A professionally designed website with security measures aligned to banking industry standards has strengthened Bank Sumsel Babel’s image and increased customer confidence in its digital services

Expanding Digital Banking Service Reach

With integrated features and an easy-to-manage CMS, BSB can quickly update service information, ensuring customers always have access to the latest details on products, promotions, and banking services.

Improving Accessibility Across All Devices

A fully responsive design ensures seamless access via desktop, tablet, and smartphone, enabling customers to connect with banking services anytime, anywhere

Increasing Operational Efficiency

A user-friendly CMS allows BSB’s internal team to manage content independently without heavy reliance on technical staff, saving both time and operational costs

Optimizing Website Performance & Security

The website is optimized for fast loading speeds and equipped with robust security layers to safeguard sensitive customer data in compliance with banking security standards

Supporting Digital Marketing Strategies

The site’s structure and content are SEO-optimized, helping BSB appear in Google search results and organically reach new potential customers.

Bank Sumsel Babel’s Ongoing Digital Transformation

The development of Bank Sumsel Babel’s website has delivered significant benefits — from strengthening its online presence and building credibility to improving customer access, interaction, and overall satisfaction with its digital services.
With the right development and marketing strategy, LOGIQUE helped BSB create a professional banking website that meets industry standards, enhances brand image, and drives business growth.
Today, Bank Sumsel Babel continues to partner with LOGIQUE for ongoing website maintenance, ensuring optimal performance, security, and up-to-date content to support their evolving digital banking needs.

Looking to build a professional website that is secure, fast, and tailored to your business needs?

Visit LOGIQUE’s Website Development Services or Contact us today for a free consultation and discover the best solution for your digital transformation.

Free Consultation