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Tokoparts

Winning the Automotive Spare Parts Keyword Competition on Search Engines Amid Tight Market Competition.

SEO | Website Maintenance | Google Ads | FB& IG Ads

CLIENT'S BACKGROUND

Tokoparts is specialized in the area of B2B E-Commerce, specifically with the aim of providing spare parts for cars. This type of e-commerce offers a complete and high quality database based on a carefully selected group of trusted suppliers, enabling customers to easily search for spare parts.

In order to measure up to customer demands, Tokoparts provides a wide selection of genuine auto parts from various popular car brands such as Toyota, Honda, Daihatsu, Mitsubishi, Suzuki, Hino and Fuso. In addition, Tokoparts also always guarantees that all its auto parts provided are genuine and of the highest quality.

Through these services, Tokoparts has continuously met the needs of its customers, utilizing a high-performance E-Commerce website in the process, letting its customers purchase spare parts in a quick and efficient manner.

In managing its business, Tokoparts also wants to ensure that the E-Commerce website they have leveraged can be found easily throughout the search engine. To achieve this, Tokoparts has decided to use the digital marketing services provided for by LOGIQUE, namely in the field of search engine optimization (SEO).

PLAN OF ACTION / GENERAL STRATEGY

To improve the website’s keyword rankings against the fierce competition of the E-Commerce market, LOGIQUE first conducts a comprehensive and structured plan for the improvement and development of the overall website.

We proceed by analyzing how the website performs within the search engine pages, after which we then provide suggestions to the best of our abilities, thereby maximizing the website’s potential. Additionally, LOGIQUE also specializes in developing high quality website content for its clients so as to increase the genuine satisfaction of the website’s visitors. Improving the actual content also further helps search engines better understand the substance of the material being presented, and thereby increases the ranking of the webpages as a whole.

The following list details the SEO strategies regarding Tokoparts’ E-Commerce activities:

Conduct a comprehensive and structured website audit for every existing webpage.
Develop a webpage repair plan by dividing all the site’s problems into classifications based on levels of priority.
Improve the quality of all existing website content through the addition of extra information, while utilizing appropriate and relevant keywords.
Regularly monitor the position of keywords and actively follow the development and updates of the Search Engine Algorithm so that any changes made are based on the parameters set by the search engine.
Actively collaborate with both the Front End and Back End developer teams so as to improve the overall quality of the website, from image optimization to website page speed.

THE RESULT

Through the implementation of optimized Digital and SEO assets, LOGIQUE has thus succeeded in the improvement of the overall quality of the Tokoparts website. Additionally, LOGIQUE has succeeded in improving the website’s overall rank as well, with the use of targeted keywords tailored to a high degree of relevance, linked directly to the product and category pages.

Here are the results of the website’s organic improvement:

+88%

Total Clicks

+83%

Total Impression

+3%

CTR

+66%

Average Position

-17%

Bounce Rate

Key Takeaway

Understanding the client’s Products as well as the Intents Audiences are important factors in determining the direction of website’s development. LOGIQUE also conducts research in the targeting of appropriate keywords. This improves the website’s visibility, making it easier to reach in regards to potential audiences. This way, optimizing the performance of the site inevitably leads to an increase in its performance within the search engine.