PT. Astra Nara Jaya Auction Center or AUKSI is a private auction company that sells movable goods, namely cars or motorcycles through an auctioning system open to the public. This company has been established since 2012 and opened its first auction in April 2013 through the branding “MPM Auction”. However, after operating for several years, the company has finally decided to re-brand under the name AUKSI in September 2019.

In offering its services, AUKSI provides a vehicle auctioning system that can be utilized by both individuals and organizations, and allows for individual vehicle purchases. Not only that, AUKSI also has opened a selling point service for its customers who want to deposit their vehicles for auction

With a variety of services and the general ease of auction transactions, until now the number of customers or bidders at AUKSI has continued to increase. Plus the presence of an available online auction system, AUKSI is not only able to reach its target market in the Greater Jakarta area, but also throughout other areas. Even with the large number of bidders, AUKSI recently has decided to expand its operational reach to the Central Java region by opening a new pool in the city of Semarang. In addition to making it easier for customers in the Central Java area, this step is also taken as a strategy to become a major player in the trusted vehicle auction business in Indonesia.

AUKSI is considered a company that has adapted thoroughly to digital trends. This auction company really understands that in the modern era like today, the use of technology is needed to be able to reach a wider target market. Therefore, in order to maintain customer trust, improve customer convenience in obtaining information, and to market its services, AUKSI has chosen to work with LOGIQUE in order to carry out a professional digital marketing strategy, namely using SEO services.