SEO | Website Maintenance | Google Ads | FB& IG Ads
JBA Indonesia is a client of LOGIQUE's that works within the automotive auction industry. Entering the Indonesian auction market in 2011, JBA Indonesia to date has more than 18 branches, hubs and pools situated within various major cities across Indonesia. As a pioneer vehicle auctioning company, JBA is committed to the expansion of its auction business through a uniquely innovative business strategy.
JBA Indonesia is also an active force within the area of information development and digital user experience (UX). This company can adapt to a variety of the latest technologies and communication systems, thereby providing the best services for its vehicle entrants, buyers and the wider community. JBA believes that maximizing the use of technology is a key factor in the effort to provide such services more effectively to its customers.
JBA will continue to innovate further so as to maintain its top-tier auctioning services, demonstrated from its current status as leading the forefront of the industry within Indonesia. Although currently, JBA has maintained its role as a large-scale Indonesian car auction company, the company still continues to seek new and innovative ways to expand and develop its business into new territories.
JBA Indonesia had decided to incorporate LOGIQUE’s digital marketing expertise in order to expand their brand awareness and increase conversions through the use of Facebook, Instagram, and Google Advertisements. Through this digital marketing strategy, JBA Indonesia can further develop their brand awareness, eventually further increasing their status as the best car auction company within Indonesia.
The effectiveness of Facebook, Instagram, and Google Advertisements are greatly influenced by the ability to target the right audience. Our digital marketing strategy with regards to JBA Indonesia’s automotive auction company consists of first conducting an in-depth analysis of the services or products that are on offer. Afterwards, we move forward with the audience profiling stage, or the process of determining and gaining a deeper understanding of the company’s target audience.
Based on the results produced by the analysis, LOGIQUE then creates an Advertisement Campaign with Channels & Placements which are determined based on the offered product and targeted audience. The following digital marketing strategies are in regards to auction companies that are running Facebook, Instagram, and Google Advertisements:
Through the digital marketing strategy implemented by LOGIQUE, we have successfully run advertisements on three major platforms, specifically Facebook, Instagram and Google, tailor made to a high degree of relevancy so as to be directly linked to the appropriate product or category pages. Through the Advertisements run by LOGIQUE’s Campaign, JBA Indonesia has received a significant increase, which can be seen as follows:
Cost Per-click (CPC)
The high competition within the auctioning market is a challenge that has encouraged the LOGIQUE team to always strive to innovate and continue in developing digital marketing strategies that are of the utmost quality, unique in their approach, and able to impress any potential customer. Through the solutions we have provided, companies can significantly increase their brand awareness and moreover attract a high number of interactions with customers, as well as generate a higher number of conversions than before.