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YKK AP Indonesia

Strengthening the Brand’s Image and Increasing Sales through Digital Advertising

SEO | Website Maintenance | Google Ads | FB& IG Ads

CLIENT'S BACKGROUND

PT. YKK AP INDONESIA is a subsidiary of the YKK Group, a Japanese business based on developing fastening products or zippers, machinery engineering products, and architectural products.

Products produced by PT. YKK AP INDONESIA include extruded aluminum finished goods in the form of windows, doors and curtain walls, as well as products in the form of aluminum profiles for storefront bars.

PT. YKK AP INDONESIA has not only widely contributed to the flourishing of the property sector through the many products it has offered; indeed, its merchandise can be found in the construction of a wide variety of projects, from luxury housing to high-rise buildings. Additionally, this Japanese company has also contributed to the technological progress of the development of aluminum architectural products within Indonesia.

In addition to being marketed to meet domestic needs, the products produced by PT. YKK AP INDONESIA are also exported to a variety of countries, such as Japan, Singapore, Taiwan, Thailand, Malaysia, Vietnam, Brazil, and the United States.

PLAN OF ACTION / GENERAL STRATEGY

PT. YKK AP INDONESIA fully entrusts LOGIQUE in the management of its Digital Advertising campaign so as to strengthen its Brand Awareness and inevitably increase sales. LOGIQUE ensures that these goals can be achieved according to its predetermined plan. Determining the right channels & placements in order to reach the intended target audience is the key to the success of our campaign.

Here is an outline of our strategy:

Actively cooperate with PT. YKK AP INDONESIA’s branding team so as to ensure every campaign runs according to the desired targets and objectives.
Recognize the specifications and advantages possessed by the product so as to determine the right target audience; this is our main approach.
Selectively identify relevant audiences through the determination of the right channels and placement.
Utilize display networks through detailed demographics and interests in order to build an effective level of brand awareness.
Identify and determine the most relevant keywords and create ads that match the products on the website.
Limit the number of low-quality audiences by regularly monitoring targeting information, further creating controlled audience groups.
Controlling the market share within several target locations through advertisement campaigns by maintaining the average CPC price and the quality of the advertisements run.

THE RESULT

The success of one’s digital advertising is ultimately influenced by the proper determination of the target audience and the right ad placement strategy. Therefore, the LOGIQUE team sought to carry out various in-depth analyses in order to obtain audience groups and channels with a high level of targeting accuracy.

Through LOGIQUE’s strategy, PT. YKK AP INDONESIA’s digital marketing endeavours have been running effectively and according to plan. The following data shows the results obtained from our digital advertisements:

180.50%

Conversion Rate

+120%

Conversions

-55.55%

Cost Per-click (CPC)

118.35%

CTR

Key Takeaway

As a leading player in extruded aluminum products and storefront aluminum profile bars in Indonesia, PT. YKK AP INDONESIA aims to remain competitive within today's digital era. This presents a challenge for LOGIQUE in its goal to design and run an effective campaign. Through determining the appropriate target audiences and channels, PT. YKK AP INDONESIA can effectively produce high quality results.