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penetration Test

The Healthy Belly

Increasing the Company’s Brand Awareness through Facebook, Instagram, and Digital Advertisement

Website Maintenance | Social Media Management | FB & IG Ads

CLIENT'S BACKGROUND

The Healthy Belly is one of LOGIQUE's clients operating within the healthy food industry. Using the company motto "Healthy Eating Habits, Healthy Body and Soul!", the company believes that through the daily consumption of nutritious food, one can improve both the health of their body and soul.

However, The Healthy Belly understands that nowadays people have internalized a variety of misconceptions about healthy eating, usually believing that nutritious food looks unappealing, along with being synonymous with tasting bad.

In addition, The Healthy Belly also recognizes that some dishes aren’t suitable for everyone. Therefore, The Healthy Belly aims to change any wrong conceptions about healthy food. They want more people to realize that there are many delicious recipes that are also healthy dishes.

In order to achieve this, The Healthy Belly provides a website to share, interact, and to find suitably healthy recipes. Through this platform, people can inspire each other in adopting a healthier lifestyle through delicious, appetizing and healthy food.

In order for the company's website to run optimally, The Healthy Belly decided to use the web maintenance service provided by LOGIQUE. In addition, The Healthy Belly also utilizes LOGIQUE’s digital marketing services, namely in regards to Social Media Management and FB & IG Ads so as to increase the company's brand awareness.

PLAN OF ACTION / GENERAL STRATEGY

The Healthy Belly chose LOGIQUE to assist their digital marketing endeavours, namely through the use of digital advertisements.

In running this strategy, LOGIQUE first carefully designs a marketing plan, namely by conducting an in-depth analysis of the services on offer. LOGIQUE also conducts audience profiling in order to find out the right target audience so that advertisements can be properly reached by the target audience or potential customers so as to generate quality leads.

Here is an outline of the marketing strategy:

Effectively work with The Healthy Belly’s branding team to ensure that every campaign is running according to all the stated targets and objectives.
Effectively identify and define a list of relevant keywords that cover the entire range of services provided by The Healthy Belly.
Creating ads that are relevant and and can potentially increase the quality score of the ads.
Limiting the number of low-quality audiences by regularly monitoring targeting information and creating optimally controlled audience groups.
Controlling the market share in regards to several target locations through advertisement campaigns by maintaining the average CPC price and the quality of the advertisements being run.

THE RESULT

With a variety of previously successful digital marketing strategies, LOGIQUE has been able to run digital ads on the Instagram and Facebook platforms with a high degree of relevance and being linked directly to The Healthy Belly’s main service page. Through this digital advertising strategy, The Healthy Belly has managed to receive a significant increase as follows:

180.50%

Conversion Rate

+120%

Conversions

-55.55%

Cost Per-click (CPC)

118.35%

CTR

Key Takeaway

The high level of competition within the food industry has prepared LOGIQUE in creating a marketing strategy that is optimal, unique, and designed to give a positive impression to every potential consumer. In this way, The Healthy Belly was able to increase the company's brand awareness, gaining more customer interactions than ever before in the process.