Ishida Indonesia

Answering the Needs of Business Owners for Various Production Machine Technologies Through Google Search Advertisements.

SEO | Website Maintenance | Google Ads | FB& IG Ads

CLIENT'S BACKGROUND

Ishida Indonesia is the name of the official branch of Ishida Co., Ltd. which is located in Japan. Ishida itself is a manufacturer of weighing, packing, and inspection machines (checkweighers, metal detectors, x-rays) for various industries, some of which include the snacks, meat, fresh fruit, ready meals and seafood industries, among others. Ishida also prides itself as a company that is able to meet its customers’ large-scale factory machinery needs.

Ishida has had more than 125 years of experience developing highly advanced and cutting edge products. Through their extensive experience within their field, Ishida has become a trusted partner for many businesses around the world.

To maintain this trust, Ishida consistently aims to meet their customers’ needs with regards to quality products and services through a dedicated R&D team, as well as a team of professional engineers. By leveraging high quality products and services, Ishida seeks to provide practical solutions for business owners for their needs in the area of production machine technology.

Therefore, Ishida Indonesia has collaborated with LOGIQUE in order to run appropriate Google search advertisements. Through this marketing strategy, information about Ishida's products can reach the right targeted customers, hence increasing overall sales in the process.

PLAN OF ACTION / GENERAL STRATEGY

To ensure that Google search advertisements work well, the LOGIQUE team first conducts an in-depth analysis in order to target audience groups with a high level of accuracy. In addition, so as to ensure that the advertisements work effectively, we will also thoroughly analyze the products offered by Ishida, in terms of what unique selling points they have, as well as the available market potential.

In general, here are some of the marketing strategies pertaining to Google Search Ads that have been implemented:

Suggesting keywords and advertisements covering the span of all products on the Ishida website.
Making ads with a high degree of relevance, thereby increasing the overall quality score.
Limiting the number of low quality audiences by regularly monitoring targeting information and creating controlled audience groups
Influencing the Indonesian market for production machines through advertisement campaigns by maintaining CPC bid prices and ad quality.
Working with Ishida's branding team in order to ensure that every campaign runs in accordance with the targets and objectives the company aims to achieve.

THE RESULT

Through LOGIQUE’s implemented strategy, we have successfully run Google search advertisements which are tailored-made to a high degree of relevance, linked directly to the appropriate product pages within Ishida's website. The following shows the results obtained from our marketing strategy:

+24%

Conversion Rate

+46%

Conversions

-27%

Cost Per-click (CPC)

+37%

CTR

Key Takeaway

In order to ensure that Ishida Indonesia's products are widely recognized and able to reach the intended target market, LOGIQUE has conducted an in-depth analysis before running any Google search advertisements. Additionally, we also provide very specifically detailed product categories so that every running campaign is able to generate a high number of conversions with the ability to reach the target audience with precision. In carrying the aforementioned marketing strategies, we ensure that every lead generated is of optimal quality.