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Graha Mirai offers luxurious housing residences located in the center of Cikarang City. This estate is managed by a leading property developer in Indonesia, namely PT. Hajime Indonesia Jaya.
Graha Mirai presents beautiful, modern and minimalist style residential houses of guaranteed quality, due to the houses undergoing routine checkups throughout their construction process.
Graha Mirai’s strategic location adds to the housing’s high demand status. This housing estate itself is located between two toll roads, namely the Elevated Jakarta Cikampek Toll Road, as well as the South Jakarta Cikampek II Toll Road. In addition, Graha Mirai is also located in an area that holds a comprehensive range of public facilities, such as a hospital, school, and the industrial center of the Greenland International Industrial Center (GIIC) Deltamas. Furthermore, it lies close to the Bekasi administrative area.
PT. Hajime Indonesia Jaya itself, in offering its services guarantees only the highest standard of quality housing. This company plays an active role in encouraging the expansion of the indonesian real estate industry and is committed to its status as a highly trusted development company.
In developing their property business, Graha Mirai has chosen to leverage digital marketing services provided for by LOGIQUE Digital Indonesia. Through this property marketing strategy, it is hoped that Graha Mirai can thus generate more sales, despite being located in the middle of an industrial center.
Graha Mirai first selects an effective property marketing strategy, implemented through digital advertisements. LOGIQUE then carries out several optimizations so that the ads can thus work effectively. LOGIQUE creates advertising campaigns through channels & placements based on the products offered and the targeted audience.
Here are the property marketing strategies we have currently implemented:
The initial success of digital advertisements are greatly influenced by proper strategies of audience targeting. Therefore, the team at LOGIQUE has successfully conducted various in-depth analyses so as to highlight audience groups with a high level of targeting accuracy.
Through LOGIQUE's property marketing strategy, Graha Mirai's digital advertisements can thus run effectively. We have created tailor made ads with high degrees of relevance, as well as linking them to Graha Mirai’s various product pages.
The following data details the achievements garnered from the digital advertisements that we have run:
Cost Per-click (CPC)
Dealing with Graha Mirai’s special case, specifically with housing built in the middle of an industrial location presents a challenge for the LOGIQUE team in finding proper ways of disseminating effective digital ads. However, through this specific property marketing strategy, LOGIQUE has indeed succeeded in presenting digital advertisements that are able to reach the intended target audience in a precise manner, be it customers who need housing to be close to their workplace or customers who are looking for a means to invest.