PT. AIA Financial is a leading life insurance company operating out of Indonesia and is registered and supervised by the Financial Services Authority. AIA offers a wide range of insurance products including life, health, accident and investment insurance, as well as employee welfare programs, and the Pension Fund (DPLK) program.
The “AIA Surrender” microsite project was built for AIA policyholders who seek to terminate their policies. Through this website, before the policyholder decides to fill out the policy cancellation form, they will first be asked several questions.
As a leading insurance company, AIA aims to continuously improve its level of customer satisfaction; one way it seeks to do this is by changing its policy cancellation process from manual to digital. Currently, technology has grown increasingly advanced to the point that digital or online-based platforms have become the desirable option for most people. Realizing this fact, AIA decided to develop its current microsite project.
Through AIA Surrender’s microsite, the policy cancellation process can be done online. Policyholders simply should access the website wherever they are without having to contact the company. In addition, the microsite is also developed with retention tools. The purpose of this is to retain the customer from cancelling their insurance.
Based on this, PT. AIA Financial has felt the need to cultivate a good working relationship with LOGIQUE DIGITAL INDONESIA in order to assist in the development of an optimal website-based policy cancellation system. Additionally, the system must also be supported by a user-friendly and easy-to-understand UI/UX design so that it can be accessed by customers of all ages. With the development of this project named AIA Surrender, PT. AIA Financial hopes to digitize its policy cancellation process.
In creating the AIA Surrender microsite, the technology that was used in this endeavor was the Laravel framework which itself uses the PHP programming language. The Laravel framework was chosen because of its inherent advantages, such as support for MVC structure, scalability, lighter performance, good security, as well as having other advantages. The Laravel Model Concept is also known for its friendly team collaboration aspects, one of which is the migrate function/component. With the migrate component, the team can design the database directly from the Laravel composer to run MySQL queries so that there is no need to manually create Tables via phpmyadmin so as to share MySQL database files.
For the UI, the technology that was applied includes HTML and CSS through the Bootstrap framework. Bootstrap is the most popular CSS framework for responsive website development. This way, this AIA Surrender microsite will have a high quality & proportional appearance through all devices, such as laptops, tablets, and smartphones.
Results of AIA Surrender (Conservation Tool)
Collaboration between PT. AIA Financial with LOGIQUE DIGITAL INDONESIA in the development of the "AIA Surrender" microsite was successfully carried out within a period of 1.5 months. Through this microsite, PT. AIA Financial’s initial goal to digitize the policy cancellation process could be thoroughly achieved. In addition, through the retention tools within this microsite, AIA policyholders who wish to cancel will be directed to retain and not revoke their current policies.
When compared to the manual system, the policy cancellation system available on the AIA Surrender microsite is much more efficient. Policyholders simply need to access the microsite, follow the retention tools, and if the policyholders still seek to cancel their policy, they only need to fill in the policy cancellation form. Furthermore, within a maximum period of 1x24 hours, AIA will contact them again.