The Strategy Applied by LOGIQUE
SOLUTION
Maximizing Digital Marketing
Opus Parkは、ペイドトラフィックを得るための広告やソーシャルメディアの運用と、検索エンジンからオーガニックトラフィックを得るためのWebサイトのSEO対策を望んでいました。どちらのタイプも、望ましい目標を達成するために大きな役割を果たすものです。
For this reason, LOGIQUE applies a phased digital marketing strategy. First, increasing brand awareness among residential enthusiasts in the form of apartments and penthouses. Second, make the audience eager to find out more about Opus Park units by visiting the website.
Finally, make those who have the potential to consider and be interested in buying the unit to fill out the schedule form for the Show Unit private visit available on the website. The strategy consists of operating social media and advertising campaigns with a variety of objectives for targeted audiences through Facebook Ads that includes Facebook and Instagram, as well as Google Ads which includes Search Ads, Display Ads, and Youtube Ads
After the campaigns launch, LOGIQUE continues to perform a variety of structured approaches and optimizations to increase traffic every month. It starts from the production and design of banners in various sizes, making ad copies regularly, evaluating the targetings, A/B testing, adding keywords, and all efforts to increase the Quality Score so the costs remain low and effective.
Meanwhile, the implementation of SEO on Opus Park website is also conducted gradually. It starts with adding related keywords, meta tags, setting navigation and elements on the website, reworking on the contents provided to be SEO friendly, creating Indonesian-language pages, and many more, including to implement accelerated mobile pages (AMP) on the website.
