Landing Page Creation and Maintenance | Google Ads | FB & IG Ads
Bangkok Dusit Medical Services or BDMS is the largest hospital network in Thailand, comprising around 50 leading hospitals in Thailand and its surrounding areas. By consulting through BDMS, patients receive consultation and treatment services at hospitals that align with their needs and health conditions.
To facilitate patients from Indonesia, LOGIQUE assisted BDMS in creating a landing page that provides comprehensive information about BDMS, including medical teleconsultation services. Additionally, BDMS utilized social media management services for Facebook and Instagram, as well as advertisements to expand their market reach in Indonesia.
Hence, BDMS chose LOGIQUE to implement a digital marketing strategy, ranging from Google Ads, Facebook Ads, Instagram Ads, Social Media Marketing, to landing page maintenance.
LOGIQUE executed a digital marketing strategy on Google, Facebook, and Instagram platforms, taking into account the quality of leads generated. Relevant keyword research and audience targeting analysis were conducted to ensure that the ads reached the appropriate target audience while considering market trends, such as the convenience that the audience could obtain in receiving the best treatment in Thailand.
Here are the digital marketing strategies we implemented when running ads on Facebook, Instagram, and Google:
Through LOGIQUE's implemented strategies and actions in managing BDMS' social media and ads, there has been a significant improvement in various metrics.
The consistency and engaging content presented by LOGIQUE have built audience trust in the credibility of the services provided by BDMS.
Here are the results obtained after implementing digital marketing on these platforms:
Overall Impr
Display CTR
Overall CTR
Overall CPC
Search CTR
Conversion Dec
Page Likes
Engagement
Engagement
BDMS, as one of the foreign medical teleconsultation service providers in Indonesia, continues to compete by running ads and conducting offline and online activities on social media to achieve targets amid intense business competition. Therefore, in order to ensure ads reach specific and precise target markets, regular in-depth analysis is conducted.
BDMS regularly updates their social media content with the latest news and medical collaborations in Indonesia. With this strategy, BDMS has successfully increased brand awareness and promoted medical teleconsultation services, resulting in an increase in the number of patients traveling to Thailand for treatment.