VIP Plaza
Progressive Web App
VIP Plaza
VIP Plaza is an online store of fashion and beauty in Indonesia that continues to develop every day. This fashion online store offers more than 30,000 products from 800 favorite local brands and well-known international variety. Not only that, VIP Plaza also offers a "Flash Sale" shopping concept every day, making your shopping experience even more exciting and fun. In addition, this online store also provides a variety of interesting features which of course makes it easier for you to shop anytime and anywhere.
Background
Being one of the growing fashion online stores surely makes VIP Plaza feel the need to improve its technology in order to continue to compete. Therefore, they desire to create a Progressive Web App (PWA) which aims to attract visits of mobile users who want to buy various items of their personal needs, such as clothing, shoes, bags, watches, as well as various other accessories. They will experience shopping differently from other online fashion stores, without the need to install applications—that causes the smartphone performance to reduce—but still able to provide offline functionality even if the user has a slow or unstable internet connection.
To make the progressive web app they want, VIP Plaza feels the need to work together with LOGIQUE to help them develop the system. PWA is expected to improve the performance of the web app to make it better. In addition, PWA has also created new standards for applications that can be installed and have been supported by each platform to give different shopping experience for users.
Technology Applied
To create the PWA that they want, the technology used is Next.JS based on React.JS. This framework is a universal JavaScript framework that is capable of operating in browsers and servers. This framework comes from a start-up called zeit, and makes Next.js the universal and most popular choice framework in 2018. This framework offers an easy development method when you use React.js as a template.
Next.JS was chosen in the development of this system because it has advantages, such as all your components in the "pages" folder get server-rendered automatically, SEO Friendly, as well as various other benefits that support the development of the PWA system to be carried out.
Results of PWA on VIP Plaza
The collaboration between VIP Plaza and LOGIQUE DIGITAL INDONESIA has succeeded in developing the PWA system on VIP Plaza in a period of 3 months. With this system, VIP Plaza is now able in increasing the number of visitors to the website as they also provide a new experience for mobile users in buying and selling transactions without installing applications that are quite complex and consume a lot of data.
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