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Opus Park

Increasing Sales of Units Through Targeted Conversions

OPUS PARK

World Class Property in Sentul City

Opus Park is an iconic suburban residential property developed by PT Izumi Sentul Realty, a Joint Venture (JV) company that consists of a leading property developer in Indonesia, Sentul City, and two well-known Japanese infrastructure companies, namely Sumitomo Corporation and Hankyu Hanshin Properties Corp.

Opus Park consists of three premium quality apartment towers with 1,095 units in total. Located in Central Business District (CBD) area of Sentul City, Bogor, Opus Park offers strategic housings in the form of luxury apartments and penthouses with world-class facilities. In the area, also built a shopping center from Japan, AEON Mall, offices, and five-star hotels with a total building area of 500 thousand square meters.

Targets Opus Park Wants to Achieve

Find the right people

Opus Park sees the online digital world as the largest potential source of sales of their units. They want targeted marketing through digital marketing to find potential buyers

By using the operation of online advertising and the application of SEO on the website, they have at least two goals. First, they want the right people to contact them—either by telephone, WhatsApp, or email—to ask related questions, and register a schedule to visit the Show Unit with the sales team of Opus Park. Second, so that the number of callers/users increases and they actually meet the schedule to visit the Show Unit.

The Strategy Applied by LOGIQUE

SOLUTION

Maximizing Digital Marketing

Opus Park wants the operation of ads and social media to get paid traffic, and the implementation of SEO on the website for organic traffic from search engines. Both types of traffic play a major role in achieving the desired goals.

For this reason, LOGIQUE applies a phased digital marketing strategy. First, increasing brand awareness among residential enthusiasts in the form of apartments and penthouses. Second, make the audience eager to find out more about Opus Park units by visiting the website.

Finally, make those who have the potential to consider and be interested in buying the unit to fill out the schedule form for the Show Unit private visit available on the website. The strategy consists of operating social media and advertising campaigns with a variety of objectives for targeted audiences through Facebook Ads that includes Facebook and Instagram, as well as Google Ads which includes Search Ads, Display Ads, and Youtube Ads

After the campaigns launch, LOGIQUE continues to perform a variety of structured approaches and optimizations to increase traffic every month. It starts from the production and design of banners in various sizes, making ad copies regularly, evaluating the targetings, A/B testing, adding keywords, and all efforts to increase the Quality Score so the costs remain low and effective.

Meanwhile, the implementation of SEO on Opus Park website is also conducted gradually. It starts with adding related keywords, meta tags, setting navigation and elements on the website, reworking on the contents provided to be SEO friendly, creating Indonesian-language pages, and many more, including to implement accelerated mobile pages (AMP) on the website.

Here are the Key Performance Indicators (KPI) applied:

Reach as many targeted audiences as possible

Leading users to the Opus Park website

Increasing engagements with users

Navigate website visits in conversions

RESULTS

Reached Conversions

Implementing a digital marketing strategy has helped Opus Park increase awareness among a targeted audience. Not only that, the Opus Park website has a significant increase in traffic. The engagement that was obtained was fairly satisfying. This good result has even been seen in 1-2 months since the digital marketing operations were executed in a cost-efficient manner.

500K+ Engagement Engagements increased on Opus Park social media

600K+ Session Sessions generated by users on Opus Park website

-9.12% Bounce Rate The number of bounce rate drops

+2000 Convertion Conversions have been made by users on the website