Auksi
Enhancing AUKSI's Auction Website Ranking and Visibility on Google Search, and Boosting Organic Traffic Using Effective SEO Strategies.
PT. Balai Lelang Asta Nara Jaya (AUKSI)
AUKSI: PT. BALAI LELANG ASTA NARA JAYA (AUKSI), also known as AUKSI, is a private auction entity specializing in the sale of movable goods, such as cars and motorcycles, through open auctions that are accessible to the general public. AUKSI offers a versatile auction system for individuals and companies, allowing the purchase of vehicles individually. Additionally, AUKSI provides options for customers looking to auction their vehicles through consignment services.
Thanks to its user-friendly services and transactions, AUKSI has seen a continuous increase in customers and auction participants. With its online auction system, AUKSI has expanded its reach beyond the Jakarta area, encompassing various regions.
Background
As AUKSI's business expands, reaching customers in various regions, it becomes crucial to maintain customer trust, provide easy access to information, and market its services more broadly. Hence, AUKSI partnered with LOGIQUE to execute a digital marketing strategy through SEO Maintenance services that can have a long-term impact on the business.
SEO Strategy on AUKSI's Website
LOGIQUE assisted AUKSI in the SEO optimization process to enhance the website's quality, providing the best information to users, and achieving top Google search rankings within 6 months. In the initial phase, the strategy involved optimizing the technical aspects of the website to ensure exceptional performance and a high level of user satisfaction. Subsequently, content optimization was carried out, focusing on relevant information placement and keywords related to AUKSI's vehicle auction business and target audience. This approach not only provides the best solutions to users but also ensures that the information dominates Google search results related to vehicle auctions and appears on the first page.
Here are the more detailed steps and strategies:
- Audience and competitor analysis.
- Comprehensive website page audits.
- Implementation of technical factors and website structure for easy discovery and indexing by search engines, including Google.
- SEO content implementation, including text, images, and relevant target keywords on each website page.
- Monitoring website performance and regular tracking of target keyword rankings.
The Result
LOGIQUE successfully improved the quality and visibility of AUKSI's website on Google's search engine. LOGIQUE also increased the website's ranking and organic visitor count through targeted keywords, in line with the established Key Performance Indicators.
Here are the results achieved after the SEO optimization process:
A total user increase of
+46%
With new users up by
+43%
The number of sessions
+41% from website users
Target keyword performance
+80%
Summary
As part of the optimization process to improve website quality and rankings, a deep understanding of the products and services offered and an accurate understanding of the target audience are vital factors. This ensures that the information presented meets user needs and offers solutions to every visitor. In the optimization process, it is crucial to always stay updated on the latest developments related to search engine guidelines to keep the website in line with the recommended standards. This provides a greater opportunity for every website to achieve top rankings in search results conducted through search engines like Google and others.
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ABOUT LOGIQUE
As a professional team in website creation services, LOGIQUE provides the best optimized solution for your business. In addition to website creation services, LOGIQUE also provides other services such as digital consulting services, application creation services, web design, web system development, SEO services, and printing. We provide detailed structured designs for the creation of corporate websites, applications, as well as the creation of large-scale websites or systems with a combination of targeted design and good system architecture.
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