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PT Ajinomoto Indonesia
Founded in 1969, PT Ajinomoto Indonesia stands as one of Indonesia’s leading food seasoning manufacturers. With headquarters in Jakarta and production facilities in Mojokerto and Karawang, the company has established a strong presence nationwide. Moreover, PT Ajinomoto Sales Indonesia operates through four strategic sales branches in Jakarta, Surabaya, Medan, and Makassar.
The company primarily produces Monosodium Glutamate (MSG) under the iconic AJI-NO-MOTO brand. Additionally, their diverse product portfolio includes popular brands such as Masako, Sajiku, Mayumi, Saori, Delito, Frozen Bakery, Yum Yum, and Birdy Latte Cafe.
Above all, Ajinomoto prioritizes consumer safety and quality. As a result, they became Indonesia’s first MSG producer to obtain Halal Assurance System Certification. Furthermore, all their products have received halal certification from the Indonesian Ulema Council (MUI).
Ajinomoto Indonesia’s Digital Transformation Challenges
In today’s digital age, technology has revolutionized shopping habits. Although online shopping offers convenience, many consumers still crave personalized shopping experiences similar to physical stores. Consequently, this created a gap between digital convenience and personal interaction.
The OMO Solution: Bridging Online and Offline Experiences
To address this challenge, Ajinomoto developed the Offline Meet Online (OMO) application. This specialized e-commerce platform exclusively features Ajinomoto products. Therefore, customers can easily access comprehensive product information and attractive discounts in one dedicated space.
One of OMO’s standout features is its location-based functionality. As a result, users are connected to appropriate sales channels based on their geographic location. This approach not only enhances customer convenience but also supports more efficient product distribution.
Through this innovative solution, Ajinomoto aims to provide a seamless shopping experience. Subsequently, customers benefit from easier access to their favorite products while enjoying a more personalized e-commerce journey.
The Technologies Powering Ajinomoto Indonesia’s OMO Platform
To build their mobile e-commerce application, We leveraged five leading technologies: Flutter, NOBU Bank API, Google Maps API,and OTP (One Time Password) services.
First, Ajinomoto selected Flutter because they needed a cross-platform framework capable of delivering consistent user interface and performance across various devices. This was essential since thousands of users with different smartphones would access the OMO application.
Second, to provide secure and convenient payment options, we integrated with NOBU Bank’s API to implement QRIS (Quick Response Code Indonesian Standard) payments. This enables customers to complete transactions seamlessly using any QRIS-compatible payment app.
For enhanced security and user verification, we implemented an OTP (One-Time Password) system through WhatsApp or SMS. This provides reliable user authentication while offering flexibility – if one channel fails, users can still receive their OTP through the alternative method.
Finally, to create location-personalized shopping experiences, We integrated Google Maps API. This allows the OMO application to accurately detect user locations and recommend nearby available Ajinomoto products.
All these technologies operate within a scalable cloud infrastructure. Therefore, the application maintains responsiveness even when thousands of users access it simultaneously.
Conclusion
Our collaboration with PT Ajinomoto Indonesia has delivered smooth, fast, and personalized online shopping experience for Ajinomoto customers throughout Indonesia. The OMO application has proven to boost customer engagement and expand market reach. By seamlessly integrating offline and online experiences, we’ve helped Ajinomoto strengthen its position in the digital marketplace while optimizing product distribution.
We have also developed a variety of innovative applications for companies across different industries. Explore our other case studies to see how our digital solutions have helped businesses enhance efficiency and improve user experiences.
If you are looking to develop a reliable mobile application tailored to your business needs, LOGIQUE is ready to be your mobile app development partner. Contact us today and bring digital transformation to your company!
