Good afternoon, Homma-San and Bu Mira.
Firstly, we would like to extend a warm thank you for taking the time to join us for this interview session. In these modern times it is becoming increasingly clear that we find ourselves operating within a dynamic of increasingly fierce business competition; in this regard, YKK AP Indonesia is a company that has continued to keep up with such competition through emphasizing a focus on innovation so as to reach a wider range of suitable targeted markets. In addition to prioritizing the quality of each of its products, YKK AP Indonesia also aims to flexibly adapt to the times through conducting digital marketing operations in the sale of its goods.
Further, LOGIQUE Digital Indonesia would like to thank you sincerely for the opportunity provided by YKK AP Indonesia in allowing us to take part in conducting your digital marketing strategies. Since 2021 LOGIQUE Digital Indonesia has sought to support YKK AP Indonesia regarding the running of its digital advertising campaigns, the implementation of SEO strategies, as well as in the development, maintenance and improvement of its website. It is on this note of cooperation that we would like to better understand YKK AP Indonesia’s overall business development strategy, as well as the aforementioned company’s experience working with LOGIQUE Digital Indonesia.
LOGIQUE’s Interview with PT YKK AP INDONESIA
Thus, we present a list of questions:
Q: First of all, can you inform us as to the origins and purposes of YKK AP Indonesia, specifically pertaining to when it entered the Indonesian market?
A: YKK AP Indonesia was established in 1986 (At the time company name was YKK Alumico) as a part of YKK Group, to meet the needs of the Indonesian people through quality products.
Q: There are a wide variety of window manufacturers operating out of Indonesia, but YKK AP Indonesia is a top competitor; therefore, what advantages does YKK AP Indonesia have over other similar companies?
A: Our advantage is that we have an integrated production process start from research and development until technical services. YKK AP Indonesia conducts research and develop products in house to meet Indonesian window market needs, and only YKK AP can conduct performance test properly and independently in Indonesia so far. Therefore, our products have been highly evaluated in terms of quality.
Q: Currently, there exists a wide variety of window-types being retailed by YKK AP Indonesia. What are some of the more superior products ordered by consumers? And further, please go on to explain why the product happens to be popular.
A: When it comes to product series, our highest brand NEXSTA is the most sold product. It is a finished good product with high performances, and that’s the reason to be evaluated by customers. Newly launched MADELA is also becoming our main brand. With its complete online system order and knock down delivery, we succeeded to make it relatively reasonable price while the quality is sufficient and passes our test with strict standard.
For the window types, Sliding windows, Top Hung windows and Fix windows are the most sold products.
Q: What is your opinion regarding the development of Indonesian Aluminum Window & Door Manufacturing during this current era of ever changing & fast paced technological development?
A: Currently, standards for water tightness and sound insulation have not been established in Indonesia, but we believe that in the future, products such as windows and doors will require higher performance as much as reasonable prices. In addition, as the number of middle-class customers increases, we anticipate and expect that over time the value of finished products will come to be recognized over bar windows.
Q: What do you think about the importance of leveraging digital media with regards to YKK APIndonesia?
A: Nowadays people are becoming more and more familiar with web content and social media in general, so it is natural and important for us to try to improve our brand awareness and interact with people by using digital media. Especially in Indonesia, we have customers in various cities in different islands. Digital media become more effective to convey something and interact with people in distant.
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Q: Why did you choose LOGIQUE as the digital agency to help you with regards to managing your Digital Marketing Campaign?
A: The reason why we chose LOGIQUE as our partner is that you have wide range of experiences/abilities of web/application development, social media, digital ads, etc.
In addition, LOGIQUE has a lot of customers in financial industries that require high security. We value your flexibility and customer focused works as well as your high skills and knowledge . We believe that we can learn each other’s specialties and grow together. That’s why we chose LOGIQUE.
Q: It has been more than a year since LOGIQUE has partnered with YKK AP Indonesia, please tell us about your experience working with us?
A: So far, together we have been conducting multiple things parallelly such as managing website, instagram, running ads etc. From the experience, we appreciate your flexibilities and creativities and high skills. LOGIQUE tries to improve productivity between both sides, and we appreciate it. we believe that with LOGIQUE, we could build new application or website that is completely new to our company.
