Pop Up Ads are often used by businesses to produce conversions for their website. Though some think pop up ads can interfere with user experience, there are still many websites that display pop-up ads on their pages, regardless. Pop up ads can distract users, in contrast to banner ads which are often not visible to visitors.
Pop up adverts are a form of online website advertising. Usually, ads will appear suddenly when a user opens a website. These ads often close website pages and make it so that the user must close the ad window if they want to read any content behind it.
If you plan on making pop up ads, there are some rules that you should follow so that the ads can run effectively and won’t inconvenience your web visitors.
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Use Exit-Intent Pop-Up Ads
This type of advert appears as soon as users leave your website, preserving their user experience as advertisements will not show up when users are reading content or browsing your website. These types of advertisements can read a user’s mouse movements when outside the boundaries of the web page.
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Don’t Show Ads on Smartphones
Pop-Ups can be frustrating when appearing on small screen devices, as they are difficult to close. Therefore, you should not display such ads on smartphone devices.
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Make Ads Easier to Close
As mentioned previously, ads that are difficult to close can lessen the user’s experience. Therefore, you must ensure that visitors can close ads by making it easy for them to navigate to the ‘X’ button.
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Avoid Spamming Your Visitors
Making Pop up ads that appear multiple times should be avoided. Creating spam ads is likely to discourage visitors from wanting to visit your website again. To avoid this, you can set a reasonable time lag, or the duration of time that your ad will appear again after being closed. In this case, a 30 day period is recommended.
Read Also: 4 SERP Checker Tools to Find out Your Website’s Google Ranking
Logique Digital Indonesia
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